Advertising Genius

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I would guess there is at least one McDonald’s French Fry in the majority of the cars in America. Maybe one is laying squished under the car seat, or in the crevice next to the front seat, molding because you can’t reach it with either vacuum hose or fingers.

What is the draw?

I really believe that if I didn’t have kids I would rarely visit McDonald’s. But those advertisers know their stuff. They know that parents have a hard time saying “no” to their children’s food delights. They know how to entice our little kiddos, what with the bright yellow arches, catchy commercial music and depictions of children having a blast with Ronald. It seems you can’t have a commercial break on Nick Jr. that doesn’t have a McDonald’s commercial in it.

Ethan and Caleb learned very young about McDonald’s. We were so surprised one day while driving past some big golden arches to hear our then four and three year old boys humming, “Bah da bah, bah, baaaaah!” The theme music at the time on their commercials.

I got thinking about the evil genius today (perhaps evil is a bit harsh, but really, even with their “healthy” selections, is there really anything healthy about McDonald’s? Not in my opinion. I’ve worked there) because as we took a day trip, there were excited exclamations of , “McDonalds!” and “A play place!!” and “Can we go der after our trip?” and “Happy Meals!”

I’m seriously considering banning Nick Jr. and all of it’s kid targeted commercials over here.


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